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Management Reporting Rhythm & Trend Watch

A documented schedule for what gets reviewed, by whom, and how often. Plus a list of trends to watch and the thresholds that trigger action.

Audience: Dan, managers, supervisors, anyone responsible for reviewing operational metrics

Why this exists: Master plan items G1 and G4. Scott Recycling already has excellent dashboards (sr_dashboards, sr_operations_kpi, sr_reports). The gap is rhythm — without a schedule, dashboards become decoration. People glance at them, not act on them. This document defines what to look at and when, so review actually happens.


Reporting Pyramid

Information flows up the pyramid; decisions flow down.

                        ┌──────────────────┐
                        │   ANNUAL REVIEW  │
                        │  Strategic plans │
                        │   Budget cycle   │
                        └────────┬─────────┘
                  ┌──────────────┴──────────────┐
                  │      QUARTERLY REVIEW       │
                  │   Strategic + financial     │
                  │   Long-trend analysis       │
                  └──────────────┬──────────────┘
                ┌────────────────┴────────────────┐
                │       MONTHLY REVIEW            │
                │   P&L by location/stream        │
                │   KPI trends                    │
                │   Compliance check              │
                └────────────────┬────────────────┘
              ┌──────────────────┴──────────────────┐
              │           WEEKLY REVIEW             │
              │   Operations, sales, queue health   │
              │   Inventory, fleet, staff           │
              └──────────────────┬──────────────────┘
            ┌────────────────────┴────────────────────┐
            │             DAILY REVIEW                │
            │   Yesterday's performance, today's plan │
            │   Cash, alerts, exceptions              │
            └─────────────────────────────────────────┘

Daily Review (5-15 minutes)

What

A quick check of yesterday's performance, today's plan, and any exceptions.

Who

  • Each shift supervisor — for their team
  • Dispatcher — for today's routes
  • Manager — overview of all areas

When

First 15 minutes of each business day, before the operational floor opens.

What to look at

Item Source Action threshold
Yesterday's pickup count sr_operations_kpi daily -20% from average → investigate
Yesterday's WIP backlog sr_operations_kpi WIP Growing 3 days in a row → escalate
Today's scheduled pickups Dispatcher dashboard Driver capacity issue → reroute
Today's high-priority customers CRM Queue A/B/C/D Whale needs attention → flag
Overnight alerts /opt/monitoring/health.log Any >>> ALERT: → investigate
New helpdesk tickets Helpdesk module High priority → assign
Cash drawer reconciliation Daily cash report Discrepancy → investigate
Yesterday's safety incidents Safety log Any → review and document
Pending RFP responses RFP tracking (CRM tag) Deadline in <3 days → flag

Output

A 1-paragraph "today's status" message in Slack/email/standup. Not a meeting unless something needs discussion.


Weekly Review (30-60 minutes)

What

Aggregate data, look at week-over-week trends, identify slow-moving issues that don't show up daily.

Who

  • Department leads — for their area
  • Manager — for cross-department coordination
  • Optional: Dan attends if available

When

Monday morning, before the week's operations ramp up.

What to look at

Item Source What to ask
Pickups completed last week sr_operations_kpi weekly rollup Hit target? Trend vs. last 4 weeks?
Pounds processed last week sr_operations_kpi Hit target? Bottleneck zone?
WIP at end of week sr_operations_kpi WIP Higher or lower than 4 weeks ago?
Customer call queue status sr_management_fixes queues Queue A backlog growing? Why?
Pickup blast results sr_pickup_blast analytics Response rate OK? Which segments?
CRM pipeline CRM dashboard New leads, qualified, won, lost, value
Inventory aging Aging report Items >60 days? Markdown decisions?
Driver performance Fleet + KPI Any drivers with issues? On-time rate?
Safety incidents Incident log Any patterns? Same zone? Same shift?
Customer complaints CRM + helpdesk tags Any patterns? Same customer? Same issue?
Sales channel performance Marketplace orders eBay vs. Amazon vs. Walmart this week?
Cash position QBO + bank balance Sufficient runway for the next 2 weeks?
Open RFPs RFP tracking Deadlines this week? Capacity to respond?

Output

A weekly summary doc (markdown or Slack post) with key metrics + the ONE thing that needs attention this week.


Monthly Review (1-2 hours)

What

P&L by stream/location, comprehensive KPI review, compliance check, planning for next month.

Who

  • Dan + each business lead
  • Accountant for the financial portion (or in writing)
  • Optional: department leads for their area

When

First Tuesday after month-end (gives a few days for QBO close).

What to look at

Item Source What to ask
Monthly P&L QBO Profit vs. plan? Revenue mix?
P&L by stream Cost-per-pound methodology Which streams are profitable? Trending?
Revenue per pound Combined operations + finance Up or down vs. last month?
Cost per pickup Combined ops + finance Trending? Driver utilization?
Customer counts CRM Active customers, new this month, churned this month
Top 20 customers by volume Customer segmentation queries Any changes? Whales healthy?
Top 20 customers by revenue Customer segmentation queries Same — different list per the revenue methodology
Material stream mix sr_reports Shifting? Why?
Marketplace channel mix marketplace_order (when populated) Channel margins? Returns?
Compliance status Compliance calendar All deadlines met? Any audit prep?
Safety summary Incident log Number, severity, root cause analysis
Staffing HR Hires, departures, open positions, turnover rate
Equipment status sr_maintenance PM completed? Outstanding repairs?
Backups verified EXP monitoring Restore test still passing?
Cash flow QBO This month, next month, AR aging
Pipeline value CRM Value of open opportunities
RFP win rate RFP tracking Won, lost, no-bid, win %

Output

A monthly management report (1-3 pages) covering financial summary, operational KPIs, exceptions, decisions needed.


Quarterly Review (2-4 hours)

What

Strategic + financial deep dive. Trend analysis. Course corrections.

Who

  • Dan + accountant + key leadership
  • May include outside advisors (attorney, consultant) for specific topics

When

Within 2 weeks of quarter-end.

What to look at

Item Source What to ask
Quarterly P&L QBO Trending toward annual targets?
Year-over-year comparison QBO + historical Growth or decline? Where?
3-month trend on every metric above (monthly review items) All sources Is the direction acceptable?
Master plan progress sr-docs/strategy/operational-master-plan.md What got done? What's stuck?
Customer churn analysis Customer segmentation Which customers left? Why?
New customer acquisition CRM + sales Pipeline → close rate, average time-to-close
Tier 1 customer (whale) health Per-customer review Any at risk? Any opportunities?
Commodity price trends External + market analysis Affecting our margins?
Regulatory environment Compliance officer Any pending changes? Action needed?
Insurance review Insurance register Coverage adequate? Renewals coming?
R2 / certification status Compliance Next milestones?
IT / infrastructure EXP runbook + monitoring Any chronic issues? Capital needs?
Major capital decisions pending All Approved, deferred, rejected?
Strategic adjustments Master plan Any pivots needed?

Output

A quarterly business review (3-5 pages) with financial summary, KPI trends, master plan progress, decisions made, and decisions deferred.


Annual Review (Half day to full day)

What

Comprehensive strategic review and next-year planning. The big one.

Who

  • Dan + accountant + attorney + key leadership
  • Possibly outside advisors

When

December for fiscal year planning, January for operational year planning, your call.

What to look at

  • Full year P&L — vs. prior year, vs. plan
  • Tax planning — with accountant
  • Budget for next year — by stream, by department, by capex item
  • Strategic plan refresh — is the growth strategy still right?
  • Master plan refresh — what's in scope for the next 12 months?
  • Headcount plan — hires, promotions, role changes
  • Capital projects — new equipment, facility, IT
  • Insurance renewal
  • Compliance recertification (R2 if applicable, DOT, HIPAA training, etc.)
  • Vendor reviews — keep, replace, negotiate
  • Customer concentration risk — is any single customer too large a share?
  • Succession plan refresh
  • Disaster recovery test — actually run it once a year

Output

Annual operating plan (5-10 pages) + budget + capital plan.


Trend Watch — Metrics That Demand Action When They Move

These are the leading indicators that should trigger management attention even outside the regular review cadence.

Metric Watch for Threshold Action
WIP backlog (pounds in process) Growing Increasing 3 weeks in a row Investigate bottleneck zone
Days from intake to processed Increasing Average >7 days Capacity issue at sorting or tech bench
Pickups per route Decreasing <X per day average Route density problem or driver issue
Customer call wait time Increasing >2 minutes average CSR staffing
Email response time Increasing >24 hours average CSR or process issue
First-call resolution rate Decreasing <70% Training gap or product issue
Order ship time Increasing >48 hours Shipping bottleneck
Marketplace return rate Increasing >5% Listing quality or grading issue
Inventory aging Increasing >20% items over 60 days Pricing or listing problem
WIP per employee Increasing Significantly above baseline Throughput issue
Metric Watch for Threshold Action
New customer acquisition rate Decreasing <5 new/month Marketing or sales issue
Customer churn rate Increasing >2% per quarter Service issue, run churn detection script
Whale customer volume Decreasing -10% in a month from any whale Personal call from Dan
Top 20 customer mix Significant shift Major customer drops out Account manager call
Net Promoter Score Decreasing -10 points Service issue, customer survey
Customer concentration Increasing Top customer >20% of revenue Concentration risk — diversify
Pickup frequency for regulars Decreasing -25% from typical Customer health check
Metric Watch for Threshold Action
Revenue per pound Decreasing -10% over a quarter Pricing or stream mix issue
Gross margin % Decreasing -3 percentage points Cost increase or pricing weakness
Net margin % Decreasing -2 percentage points Operating leverage issue
Days sales outstanding (AR) Increasing >45 days Collections issue
Cash on hand Decreasing <8 weeks of payroll + fixed costs Cash flow concern
Marketing spend Increasing without revenue follow ROI <break-even Marketing efficiency issue
Labor cost as % of revenue Increasing >50% Productivity issue
Fuel cost as % of revenue Increasing >12% Route efficiency or fuel price
Insurance cost as % of revenue Increasing +1 percentage point Claim history, market hardening
Metric Watch for Threshold Action
Safety incidents per quarter Any increase Any incident at all Root cause analysis
HIPAA training compliance Decreasing <100% of required staff Schedule training
DOT inspection findings Any Any out-of-service finding Immediate fleet review
Hazmat storage duration Approaching 12-month limit Any item flagged Schedule disposal
Vendor cert expiration Approaching <30 days Verify renewal
Metric Watch for Threshold Action
EXP disk usage Increasing >85% Plan capacity expansion
Database growth rate Increasing >5% per month Vacuum, archive, optimize
Backup file size Sudden change -50% or +50% in one night Investigate backup integrity
Cron failure count Any Any cron stale 2x interval Check journalctl
Active alert count in monitoring Any Any >>> ALERT: not addressed Address
SSL cert days-to-expiry Decreasing <14 days Force renewal

Trend Action Discipline

A trend means nothing without action. The discipline is:

  1. Notice — the trend is moving the wrong direction (hourly monitoring catches some, daily/weekly review catches the rest)
  2. Investigate — why? Single incident or systemic? Internal or external cause?
  3. Decide — what's the action? No action is also a decision (note it).
  4. Act — implement the decision
  5. Monitor — did the action work? Trend should change.
  6. Document — capture the lesson for future similar situations

A trend that moves the wrong direction for 3 review cycles in a row without action is a management failure, not a metrics failure. The review cycles exist to force action.


Setting Targets

Targets should be:

  • Realistic — based on historical performance and reasonable improvement
  • Measurable — quantifiable, comparable over time
  • Time-bound — quarterly or annual, not "someday"
  • Connected to incentives — bonuses, promotions, recognition tied to hitting them

Avoid:

  • Vanity metrics — total pounds processed without context
  • Game-able metrics — anything that can be inflated without value creation
  • Lagging-only metrics — net profit is important but it's lagging; pair with leading indicators
  • Too many metrics — pick 5-10 that matter, ignore the rest

Dashboard References

The dashboards already exist. The reporting rhythm is about USING them.

Dashboard Located Used in
Calls Dashboard sr_dashboards Daily, weekly review
Attendance Dashboard sr_dashboards Weekly, monthly
Transfer Location Dashboard sr_dashboards Weekly
Daily Production Overview sr_dashboards Daily
Truck Location Map sr_dashboards Daily (live)
KPI Dashboard sr_operations_kpi Daily, weekly, monthly
Pickup Weight Report sr_reports Weekly, monthly
Sort Transfer Report sr_reports Weekly
Glass Report sr_reports Monthly
Instant Truck Report sr_reports Daily
Certificate Reports sr_reports Monthly (for compliance)
CRM Pipeline Odoo CRM Weekly, monthly
QBO P&L External Monthly, quarterly, annually
Custom dashboards (future) Per the financial dashboard design Monthly, quarterly

Review Schedule

This document itself should be reviewed and updated:

  • Annually at the annual review
  • Triggered when major dashboards change or new ones are added
  • Triggered when business priorities shift (e.g., a new growth strategy)

  • sr-docs/software-guides/operations/kpi/ — KPI dashboard documentation
  • sr-docs/software-guides/dashboards/ — All operational dashboards
  • sr-docs/software-guides/reports/ — All reports
  • ~/Desktop/sr-analysis/financial-kpis-dashboard-design.md — financial dashboard design
  • ~/Desktop/sr-analysis/cost-per-pound-methodology.md — methodology that feeds the financial side
  • ~/Desktop/sr-analysis/customer-segmentation-by-revenue.md — customer review framework
  • Master plan items G1, G4